UPSIDE
UPSIDE by SRG Holding is a sleek residential tower rising in the vibrant heart of Business Bay, designed for modern living with style and convenience. This building offers primarily studios and 1-bedroom apartments, each balancing compact comfort with sweeping views of the downtown skyline and Dubai Water Canal. Floor-to-ceiling windows, elegant interiors, and private balconies bring light and perspective into every home, while high-quality finishes add subtle touches of luxury.
Life at UPSIDE is built around premium amenities and community connection. Relax by the rooftop pool, mingle in garden-pavilions and shaded terraces, unwind in lounges or work from well-equipped coworking and meeting rooms. Fitness, leisure, dining options are all within the building or just steps away. With its central location, residents enjoy excellent access to major roads, shopping, leisure, and iconic landmarks. As one of the more completed projects in the area, UPSIDE offers a ready-move-in opportunity for those seeking comfort, style, and connectivity in one address.
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About Location
The area with the self-explanatory name, Business Bay is the business and commercial center of Dubai. Its concept was created as an equivalent of Manhattan in New York and Ginza in Tokyo. Development of the area began in 2003 and by 2017, the world-famous publishing house; Lonely Planet, who publishes global travel guides, included Business Bay in the top-five most interesting places to visit.
Business Bay hosts a number of mixed-use, high-rise developments from office buildings, banks and retail areas, residential real estate, luxury hotels, restaurants and entertainment venues. The total area of Business Bay is 79,975,854 sq. ft. After the full completion of construction works, there will be 240 skyscrapers that will house residential and commercial units. The main waterway of the Emirate, the artificial Dubai Water Canal, runs along the central part of the entire area. There are dozens of restaurants, as well as cultural and entertainment facilities along the waterfront, including the famous aqua theatre, La Perle.
About Developer
