UPSIDE

UPSIDE by SRG Holding is a sleek residential tower rising in the vibrant heart of Business Bay, designed for modern living with style and convenience. This building offers primarily studios and 1-bedroom apartments, each balancing compact comfort with sweeping views of the downtown skyline and Dubai Water Canal. Floor-to-ceiling windows, elegant interiors, and private balconies bring light and perspective into every home, while high-quality finishes add subtle touches of luxury.

Life at UPSIDE is built around premium amenities and community connection. Relax by the rooftop pool, mingle in garden-pavilions and shaded terraces, unwind in lounges or work from well-equipped coworking and meeting rooms. Fitness, leisure, dining options are all within the building or just steps away. With its central location, residents enjoy excellent access to major roads, shopping, leisure, and iconic landmarks. As one of the more completed projects in the area, UPSIDE offers a ready-move-in opportunity for those seeking comfort, style, and connectivity in one address.