Upside
UPSIDE is a premium 31-storey residential development by SRG Holding Limited, strategically located in the vibrant Business Bay area of Dubai. The project offers fully furnished studios and one-bedroom apartments, with sizes ranging from 398 to 657 sq. ft. Each residence is thoughtfully designed to cater to modern urban living, featuring contemporary interiors, smart home systems, and high-quality finishes. The kitchens are equipped with state-of-the-art SMEG appliances, while the bathrooms boast premium fixtures from Carlo Frattini and Geberit. Residents of UPSIDE enjoy a range of world-class amenities, including a swimming pool with stunning views of the iconic Burj Khalifa, a state-of-the-art fitness center, and co-working spaces designed to foster productivity and collaboration. The development also features landscaped gardens, a jogging track, meeting rooms, and retail outlets, providing a holistic living experience. A cozy café within the premises offers a perfect spot for socializing and relaxation. The strategic location of UPSIDE ensures seamless connectivity to key areas of Dubai. It is just a five-minute drive from Downtown Dubai, offering easy access to The Dubai Mall, Dubai Opera, and other major attractions. The Business Bay metro station is within close proximity, enhancing accessibility for residents. The payment plan is designed to be investor-friendly, with a 5% down payment, 20% during construction, and the remaining 75% on handover. The development was completed and handed over in the second quarter of 2023, making units ready for immediate occupancy. UPSIDE presents an excellent opportunity for individuals seeking a dynamic lifestyle in the heart of Dubai, as well as for investors looking for properties with high rental potential in a prime location.
Starting from, AED
1,185,888
Emirate
Dubai
Area
Business BayDeveloper
SRG Holding LimitedSize from
398 sq ft
Amenities
Gallery
Payment plan
About Location
The area with the self-explanatory name, Business Bay is the business and commercial center of Dubai. Its concept was created as an equivalent of Manhattan in New York and Ginza in Tokyo. Development of the area began in 2003 and by 2017, the world-famous publishing house; Lonely Planet, who publishes global travel guides, included Business Bay in the top-five most interesting places to visit.
Business Bay hosts a number of mixed-use, high-rise developments from office buildings, banks and retail areas, residential real estate, luxury hotels, restaurants and entertainment venues. The total area of Business Bay is 79,975,854 sq. ft. After the full completion of construction works, there will be 240 skyscrapers that will house residential and commercial units. The main waterway of the Emirate, the artificial Dubai Water Canal, runs along the central part of the entire area. There are dozens of restaurants, as well as cultural and entertainment facilities along the waterfront, including the famous aqua theatre, La Perle.
About Developer
Founded in 1958 by Abdulsalam AlRafi, SRG Holding Limited is a distinguished family-owned conglomerate headquartered in Dubai, UAE. Originally focused on trading agricultural commodities, the company has since expanded its scope to encompass property development, asset management, hospitality, real estate investments, and wholesale distribution. Now under the leadership of the second generation of the AlRafi family, SRG Holding continues to uphold its foundational values of integrity, transparency, and long-term strategic growth. The company's real estate portfolio includes some of Dubai’s most notable developments, such as Marina Heights Tower in Dubai Marina and the Sheraton Grand Hotel on Sheikh Zayed Road. With a strong emphasis on quality, innovation, and market-leading expertise, SRG Holding has cemented its position as a key player in the UAE’s real estate sector, delivering projects that reflect both modern luxury and lasting value.
